How to Calculate Bounce Rate For a Best SEO Performance

 It is impossible to identify how a website or landing page effectively addresses a researcher's intentions without a means of measuring user attention or engagement.


I regularly examine the bounce rate used as a key performance indicator (KPI) for the purpose of measuring user engagement.


But is the traditional understanding of bounce rate correct and valid considering how users use the web today?

The author of this search engine journal found that bounce rate is not used as a Google ranking factor.

In this article, you will learn what is meant by bounce rate, how to calculate bounce rate, what is a good bounce rate, and how to properly audit it.


This is a great opportunity to get comfortable using Google Analytics to ask good questions.


What Is Bounce Rate?


In Google Analytics, bounce rate refers to the number of sessions that trigger a single request to the analytics server divided by the total number of sessions.


This metric can be applied to an entire website or to a specific page.


To understand what a bounce rate is, we need to define it. There are two pieces of definition.


What Is Considered a Good Bounce Rate?

Different types of publications have different average bounce rates. For example, according to Clicktel, the average bounce rate for blogs is 70% to 90%, while the average bounce rate for content sites is between 40% and 60%. Service websites have an average bounce rate of only 10% to 30%.


Because the average bounce rate can vary from industry to industry, comparisons between publications or verticals are not recommended. Rather, publishers should concentrate on tracking their own bounce rates over time to look for signs of improvement.


How Does Bounce Rate Impact SEO?

The first thing to know about improving bounce rates for better SEO performance is that Google does not use bounce rates as a metric on search engine results pages (SERPs). This information is surprising to many publishers, given the usability and value we get as a website metric at bounce rates.


According to Google, bounce rates are not currently used as a factor on the SERPs for the following reasons:


  • Bounce rates cannot accurately measure user engagement because the rate itself does not take into account the time the user spends on the page.

  • Bounce rate is a metric typically found on Google Analytics, or similar analytics platforms, and not all publishers use these services. Therefore, Google is reluctant to use this metric as a ranking factor on the SERPs.

  • Bounce rates can be easily manipulated, and Google Analytics is not currently powerful enough to automatically filter out such manipulative actions.

Although the bounce rate is not used as an official ranking factor, it can indirectly affect the SERPs. This is because the high bounce rate may indicate a problem with something like slow page speed, poor quality website design, or poor mobile optimization - these are all factors that Google pays close attention to.


The bounce rate is most useful when it is used to indicate a good, or bad, user experience. Having a low bounce rate indicates that users are enjoying the experience when visiting your website, probably for the same reasons that Google takes into account when ranking websites for search.


While the bounce rate is a metric that does not directly affect search rankings, it is something that publishers should still be tracking so that they can understand whether their user experience is successful or not. A low bounce rate is a good indication that your website is busy, valuable, and useful, and that it is the type of website that Google should display on the first page of search results.

 

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